In a recent development to its advertisement approach, Google is now allowing YouTube to show even more Ads to its users.
Google has recently changed the manner in which it was using its search-based data for showing Ads on YouTube. It has now started to treat YouTube as one of its extensions instead of a completely different platform after a change in their approach towards the video media platform. More advertising possibilities and updated tools are being added to this platform for brands.
The company announced recently that it was going to introduce a new section consisting of different ‘Sponsorship Opportunities’. This new section will have advertisements which would be far more relevant to your searches or reportedly even location. If a person is watching a game-play of some video game, YouTube would now most likely be showing them a link of the same video too and also from where that game could possibly be downloaded.
“What we’re announcing at Advertising Week is really a doubling down, really a solution to make a video more actionable and to allow advertisers to measure success,” Google’s VP Agency and Brand Solutions, Tara Walpert Levy told CNBC in an interview.
Google also added in some extra support for a third-party market research company IRI to provide relevant advertisement related analytics to the brands which are running these advertisements for a better targeted-marketing.
Source — CNBC