The OnePlus 6T smartphone release has been preponed in a sudden change of plans by the company. The sudden move was executed in order to avoid a scheduling conflict with the highly amped up Apple launch event.
Apple just sent out the invites to their much awaited media event for October 30th, with a possible unveiling of iPad Pro and other devices. The event has been the talk of the town for a while now, not to mention the highest anticipated tech event of the year.
However, OnePlus had already scheduled to launch its upcoming new OnePlus 6T smartphone on the very same day as the Apple media event. So it was a brilliant strategic move on behalf of OnePlus to move their launch plans a day earlier. Well, who would want to share the limelight on their special day after all?
But the decision must not have been an easy one to make for the company, that’s for sure since a lot of factors would have had to be taken into consideration to reschedule an event that was only a few weeks away.
However, OnePlus is fully willing to bear all responsibility of the unforeseen circumstance and is ready to cover any encumbrances involved in changing the plans for enthusiasts who still wish to attend the launch. Whether it’s the cost to rebook their flights, hotel bookings, or any other arrangements.
The full heartfelt statement by Pete Lau can be read below:
A lot has changed in the past 24 hours. When we announced the launch of the OnePlus 6T on October 8, we were convinced our timing would allow us to maximize the amount of people we could reach with our message. That changed when Apple announced they would be hosting their own event on October 30. We know the entire industry and all media will be holding their breath. So, imagine how we felt when we learned the date of their latest event. One minute, we were preparing for our greatest and most exciting launch event yet. The next, we were posed with a difficult question: “What do we do now?”
In any pursuit, you can only play the cards you are dealt. We were dealt a pretty bad hand. Our challenge was to find a way to make the most of a bad situation. For months on end, hundreds of people have poured their hearts and souls into creating our best product to date. Our goal is to make sure it gets the time and attention it deserves.
We couldn’t make this decision on our own. For hours, we talked to our press contacts to gain insight into how Apple’s announcement could affect the launch of the OnePlus 6T. We received considered, honest and thoughtful feedback. They showed us that if we chose to stick to our original timeline, launching the OnePlus 6T on October 30, we would be overshadowed by Apple.
But, we know the most important voices are yours – our community. We talked to some of our most loyal users, knowing we could not make a decision of this magnitude without your input. Because we know you would be most affected by this change. Flight tickets have been booked, hotel rooms reserved, and plans made. Internally, we were incredibly divided on this decision. We debated for hours before we came to one of the most painful decisions we have ever made.
As ambitious and passionate as we all are, we have to acknowledge the reality of this situation. There are no winners here. Over the course of almost 5 years, we have been proud to witness the rise of one of the most passionate and powerful communities in all of tech. But, we have to remain realistic. We have only just begun our journey and cannot afford to let one of the most important products in our history be affected by another great product launch. So after deep reflection, we have decided to move the OnePlus 6T Launch Event in New York City to October 29.
We are moving the event a day early so we can all experience the latest technology, together. To those affected, we know sorry isn’t good enough. So, we will do everything in our power to make things right. Starting with those of you who own a ticket, but won’t be able to make the event. Everyone who owns a ticket will be able to apply for a full refund for their ticket.
If you’re still able to join our event, first of all: Thank you! We will cover any costs you might incur to change your plans. If you need to pay to move your flight, we’ve got your back. Same goes for those of you who booked a hotel or made other arrangements. Our team will be getting in touch with all ticket owners individually to help you out.
We hope that you will understand our decision. If you are willing to help spread the word and make this our biggest event yet, we would be incredibly very grateful if you could share the news with other OnePlus followers. As we continue to grow, we will continue to challenge this industry together. We can’t wait to unveil the OnePlus 6T. It’ll be a big week in New York. But, we’re ready to Unlock The Speed – hand-in-hand with you. Thank you for supporting us! See you October 29, at 11AM EDT.